The history of Nutella

We all love chocolate and are thrilled by its taste. We eat chocolate all through our lives, with our peak craving in our adolescent and old age. Chocolates are dispersed among loved ones and families on special occasions, solely because of its the perfect overwhelming gift. If you are an enthusiast of this godly food, then you are well aware of the famous international brand Nutella. Whether you love to smother it on your bread, utilize it on any food or simply clutch a spoon and have a plain quickie at home, you may notice that you find Nutella irresistibly savory. However, before everything was all pretty and exemplary, Nutella experienced an epic journey before arriving at your table. No, We are not discussing the delivery of the Nutella bottle that you may have ordered from your grocery store. We are attributing to the history of Nutella, which is a real inspired tale, that involves passion and love for chocolate, together with a meticulous picking and processing of only the choicest raw materials, to prepare an incomparable food product.

No More Chocolate

At first, Nutella was actually an ideal solution to the inadequacy of cocoa supplies during World War Two. A wise man by the name of Pietro Ferrero, who was an Italian pastry maker from Piedmont, Italy, had indigenously devised a sweet paste of sugar and hazelnut and a few dollops of cocoa. He then fashioned the tasty mix, to resemble a chocolate slab or a loaf of bread and placed it on the counter for people to slice and have with bread. Pietro decided to name it after a local famous carnival character by the name ‘Giandujot’. The popularity progressed and his fame grew even more, embracing this successful business opportunity, he founded 'The Ferrero Company', on 14th may, 1946.

                                 World War Two

The war began to only make things worse for all humanity spanning to millions of people becoming homeless and began seeking sanctuary. Pietro Ferrero had no other alternative but to close his chocolate shop in Turin and migrated as a refugee to Alba. There he proceeded to work on this recipe to improve the hard chocolate mixture. One day during the autumn of 1945 or early 1946, he happened to come across a jar of cocoa butter on a shelf, which he added to his remarkable mixture to make a pasta gianduja. He was fascinated by the outcome of his experiment and decided to package it in a shape of a loaf, that was wrapped up in tin foil, which he cut into uniform pieces and sold at a very cheap rate.

                            The Secret Ingredient

His masterpiece was a combination of sugar, Cocoa, hazelnuts and vegetable fats. In the grocery stores, the gianduja would cost 5 times lesser than the traditional chocolates. Pietro Ferrero died composedly on March 2nd, 1949, bequeathing the family chocolate business to his son Michele Ferrero. The story foretold behind the present spreadable chocolate, has many fables, of which one story claimed that on an unusually hot summer in 1949, the gianduja began to melt. Retailers who did not want to throw away the product began to peddle it as a spread on. Another legend tells of a tale where the product began to melt in the warehouse located in Alba and the staff were forced with no other alternative, but to place the gianduja in jars. With the huge success of the product being used as a spread, Michele altered the traditional formula, to make it more spreadable and delicate. He also changed the name to ‘Supercrema.’

                             The Invention of Nutella

Michele spent most of that year on trial and error and fusing talent and experience, to further enhance the quality of his 'supercrema.' He then created a unique jar of a new cocoa cream emulsified with hazelnut and after loads and loads of speculation into the new name for his product, he decided to call it 'Nutella'.

                                   The Conquest

Nutella has now surmounted hearts on a global scale and has exported this warm loving chocolate spread, from the edges of Europe to the vast provinces of France, with massive success. Nutella soon spread to Australia, where it became so popular that the first Nutella production factory was opened outside Europe in Lithgow, Sydney. Nutella also conducted a mega event in Paris, at the Carrousel du Louvre, which consisted of artists in their mid-thirties from 1966 & 1996 who had found stimulus in their ideas and theories while eating their favourite Nutella. While in Gelsenkirchen, Germany on may 29th in 2005 a crowd attendance of 27,845 people, assembled to celebrate the largest continental breakfast ever in history with Nutella. The event became so famous that it was even published in the Guinness book of records. Nutella now celebrates February 5th as ‘World Nutella Day.

                         A Happy Ending that still continues

On the 31st of may 2017, Michele Ferrero opened up a Nutella Cafe, that is a specialized restaurant exclusively dedicated to all Nutella fans. You can now relish the delicacies of good Nutella based food and enjoy from a wide variety of Nutella choice meals.

If you live in Mumbai and are a huge fan of  Nutella, then you don't have to feel vanquished yet. You don't even require to buy a flight ticket to Chicago to try out a meal with Nutella. You now have the advantage and opportunity to try out Nutella made pancakes at the 99pancakes in Mumbai. 99 Pancakes awards you a gratifying choice of pancakes and crepes merged with your favorite Nutella spread that will make you feel on top of the world. With the enormous success of 99 pancakes and its Nutella delight in Fort, Mumbai, 99pancakes is already in the process to inaugurate another outlet in Mumbai near you.